The Best Tips for Social Media Marketing During the Holidays

Leveraging social media during the holiday season can be a great way to connect with friends and family, or even increase your business’s brand awareness. However, it can also lead to disaster if you aren’t prepared. To make sure your holiday-related social media marketing activities don’t backfire, use these tips for the best results.

Kaitlin Caldwell
Kaitlin Caldwell

Why is holiday marketing important?

Marketing during the holidays is important because it can lead to great sales. Holiday marketing is also a way to find out what your customers want and need, and it's a way to get them engaged with your company. How do you make sure customers find your products or services? Start investing early on and work on Search Engine Optimization. SEO can help you rank better on search engines. An easy way to find a local marketing agency near you, or one that managed to rank high in your area using SEO, is to search for "digital agency near me" or "SEO company near me", both types of agencies can help you increase traffic and conversions. Digital marketing companies use things like content marketing and social media campaigns to generate buzz around their clients’ businesses in order to attract new prospects. When looking for an online marketing service, be sure that the agency you are using has a good understanding of how this type of strategy works so that they know how to create content that will produce results. Another important thing to ask for is case studies to get a better understanding of previously achieved results for other clients. Even if the clients operated in a different industry it will still give you benchmarks and an understanding of the process and timeline.

What are your objectives?

When people think about marketing during the holidays, they often think about sales and marketing. Though these are important aspects of a marketing strategy, it's also important to ensure that your content is optimized for Google searches. This can be done by including keywords in your content and optimizing your website so that Google will rank you higher. An experienced SEO agency may be able to help with these tasks. Another great tip is to create some compelling graphics and holiday-related content on social media sites such as Facebook, Pinterest, Instagram and TikTok! If you don't have the capacity to create content for all 4 platforms you can often re-use the same post on a different day. This will create consistency in your branding and saves you a bunch of time!

Align your team to ensure you hit your objectives

Align your team on your goals

It's never too early to think about how you're going to market your business during the Christmas holidays. Having an alignment of goals and strategy with your team will help ensure that everyone is on board with what you want to accomplish. Here are some tips:

  • Create a social media marketing plan that aligns with your overall goals and objectives.

  • Plan ahead by creating a content calendar, which ensures you have all of the social posts ready in advance so you can focus on other important tasks. For example, we can create a Facebook post about our latest blog post and schedule it to be posted on December 1st so it's ready to go when people start following us again at work after the holidays.

  • Make sure that you work closely with your sales & marketing team to understand what questions your new customers or potential leads typically have. Once you've figured this out, start answering them - not just in a shallow way, but embrace your knowledge and educate your clients and leads. You'll quickly see that this makes all the difference in the world!

Don't wait and start early

Don't wait until the holidays to start a social media marketing campaign. To get started, make sure you've gathered a list of your company's top 100 customers and their contact information including email addresses, phone numbers and mailing address. This is helpful as it helps you stay in touch with them during this busy time of year when they may be less likely to respond to your messages.

Try to come up with a creative way of thanking your best customers, as they'll very likely remember this interaction. Last year the Bakklog team sent handwritten cards to all our customers, thanking them for the close collaboration we've had and the great results we achieved together. The sky is the limit, so come up with some unique ideas here.

Next, create a marketing calendar that outlines what posts will go live on what days during the holiday season. Include blog posts or articles about your products and services as well as engaging contests or giveaways. You should also have at least one post per day dedicated to thanking your current customers for choosing your business this holiday season. If possible, try to offer incentives such as free shipping or discounts on future purchases. Finally, use social media platforms such as Facebook Live, Instagram Stories and Snapchat Live stories to give followers an inside look into the behind-the-scenes action at your company before or after regular hours when many people are unavailable.

Select the right target audience

Marketing during the holidays can be a challenge, especially when you're competing with so many other businesses. But there are some ways to make your social media presence stand out. When you're choosing which platforms to focus on, it's important to keep your customer journey in mind and choose platforms that will help you best reach them. You'll also want to do market research on the various platforms and figure out what your competitors are doing so that you can match their efforts or even surpass them.

When you're focused on B2C markets, it's unlikely that channels such as LinkedIn will yield the same results as Facebook, Instagram, Pinterest or other consumer oriented social media platforms. The best B2B marketing strategies are often completely different from B2C strategies. Avoid the B2B marketing mistakes that everyone makes.

Tips to increase your sales using Facebook & Instagram ads

Choose the right platform and channels for ads

Different social media platforms work best with different audiences, so it's important to pick the right one. For instance, Instagram and TikTok are more popular among younger generations, while Facebook is a better choice for older demographics. Instagram and TikTok are competing with each other since they offer overlapping services. However, if you're looking to reach both groups of people at once and have a budget to work with, using both platforms may be your best bet. If that's not an option, then use Google Ads or Twitter Ads to get in front of new potential customers on the go. Be mindful that there are differences between paid ads and organic content: Paid ads tend to focus on driving traffic, whereas organic content is geared towards building relationships. To boost engagement rates on organic posts, try asking questions in your post title or tagging someone in the photo who might find it interesting. You can also start conversations by including hashtags or @-mentions (mentions from someone else) as well as mentioning influencers who might share their post with their followers too!

Get help with your holiday marketing efforts

No matter what your business is, it is important to make sure you are doing your holiday marketing. Bakklog can help you manage your SEO efforts to generate a boost in sales. If you're looking for an SEO company in Miami that services all across the US and Europe then make sure to contact us. We offer our services to start-ups, SMBs and enterprises, so please feel free to reach out today if you would like more information.

Besides getting professional help from a marketing company such as Bakklog, the following tips will help increase traffic and conversions:

  • Make sure that every product page on your site includes at least one high-resolution photo with descriptive text and captions.

  • Update social media content regularly with images that have a holiday theme to show people how much fun they would have if they bought your products or services.

  • Optimize social media content by including popular hashtags related to the topic of your post (e.g., #winterwonderland). The more people see those hashtags, the higher chance there is of them seeing your post.