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9 landing page mistakes to avoid [and how to fix them]

in Web Development on
In this article, we'll examine some of the most common web design errors and provide advice on how to fix them. With our help, you'll be able to create stunning webpages that will draw in more customers and boost profits - no matter what industry you're working in!
9 landing page mistakes to avoid [and how to fix them]

When it comes to creating a successful website, landing pages are essential. They're the first stop for many visitors and can be key in converting customers into buyers. Unfortunately, even with all the best intentions, sometimes we make mistakes that prevent us from achieving success. As a business owner or marketer, you know how much time and energy goes into crafting an effective landing page – so why let your hard work go to waste?

To ensure that your web page bring in maximum conversions, there are nine common mistakes you should look out for (and avoid). Take pre-launch checkout screens as an example: If they’re not optimized correctly, it’s like throwing away potential sales on a daily basis. It's heartbreaking! That's why understanding these pitfalls is critical to increasing conversion rates and revenue.

Not optimizing for mobile

Responsive design is something you might have heard more often. By the late 2000s, designing a site to work on different screen sizes was quickly becoming the norm, as the web design industry started adapting responsive design. For mobile web pages especially, having poor user experience just won't do in today's world. Even if a particular website was built with a slightly older user interface design, there is no excuse to not have a responsive design. In the age of smartphones and tablets, if your site isn't optimized for these devices you're gonna be out of luck - literally!

It's an absolute must that your website is mobile friendly; not doing so can be detrimental to both potential customers and your business. A mere second or two delay could mean a lost lead as users will click away before they even get to see what you have to offer. But fear not, there are some simple steps you can take to make sure all visitors have a pleasant mobile experience on your page.

The first step is ensuring all images and videos display properly on small screens by using responsive media queries. Secondly, simplify navigation menus so they don't become overwhelming when viewed from a phone or tablet. Lastly, create separate landing pages tailored specifically towards different types of device so users only receive content relevant to their situation. By following these tips, you should be able to avoid any major pitfalls when creating a successful mobile landing page!

Too much text

One of the biggest mistakes you can make with your landing page is having too much text. It's a cardinal sin that will quickly turn off any potential visitors and send them running for the hills! Too much text not only makes it difficult to read, but also decreases comprehension and engagement from users.

Having too many links on a single landing page can be just as damaging as having too much text. Links are meant to direct traffic elsewhere, so if there’s an overwhelming number of them, it can become confusing for users who don't know which link they should click on first. Additionally, too many images can overwhelm visitors; visuals should always serve a purpose in engaging visitors rather than cluttering up their experience.

So what should you do instead? Keep things simple by making sure all content on your page is concise while still providing enough details to give context. Make sure each link serves its own purpose and consider linking out to other pages when needed. Finally, use visuals sparingly - choose quality over quantity when selecting photos or graphics for your site.

Not presenting a clear call to action

It's not enough to just have a call to action on your landing page. You need to ensure that it is clear, concise and easy for visitors to understand what they should do next. An unclear or absent call to action can be one of the biggest mistakes when creating a landing page.

When crafting your calls to action, make sure that you're conveying the value proposition in a few words. Let people know why they should take advantage of the offer you are presenting them with. If someone visits your page and doesn't get a sense of urgency or incentive, then there is no reason for them to act.

Be direct and use strong language such as "Sign up now" or "Start today". Think about how each button looks and where it appears on the page too; it should stand out from anything else so that visitors don't miss it. It's also important to test different versions of your call-to-action regularly, as this may help increase conversions over time.

By making sure that you present a clear call-to-action on your landing pages, you will improve chances of customers completing actions - leading to more successful outcomes for your business!

Not offering a clear benefit

What a shame it would be to have an impressive landing page that fails to offer a clear benefit! After all, this is one of the most important elements of any successful site. You may think your value proposition speaks for itself and that you are doing everything right, but if you don’t provide visitors with information they can use to make a decision quickly and easily, then you are missing out on conversions.

Lack of clarity in what benefits customers will receive from engaging with your website or product could be detrimental to your conversion goals. It's essential to create trust by clearly outlining why people should care about working with your company or buying your products - after all, without building this trust there won't be much interest from potential buyers.

The easiest way to fix this mistake is to ensure that every single visitor immediately understands how helpful and valuable interacting with your business will be for them. Doing so means using concise language that focuses on the tangible outcomes customers can expect when taking action on your landing page - whether it’s signing up for emails, downloading content or making a purchase.

Poorly designed forms

Filling out forms can be like wading through a quagmire of confusion and frustration - unless they're designed correctly. Poorly designed forms are one of the biggest mistakes that businesses make when creating landing pages, and it can cause potential customers to abandon your page in droves.

Form fields should be concise and only ask for necessary information. Longer forms can feel overwhelming so try to break them down into multi-step processes if needed. Additionally, you should use descriptive labels on all form fields instead of generic ones such as ‘name’ or ‘email address’ which don't explain what type of name is required (first/last).

Furthermore, avoid making users scroll endlessly by breaking up long forms with sections; this way visitors know how much progress they have made compared to how much remains. Keeping forms short will also reduce errors while helping navigate visitors more efficiently towards conversion.

The bottom line: consider customer experience first when designing any form field elements on your landing page. Think about which questions are essential, keep them relevant and provide clear instructions wherever possible. This will help minimize user friction and increase conversions significantly.

Lack of social proof

In the world of digital marketing, social proof can make or break a business. While it may seem like an afterthought to some, its importance cannot be overstated. It’s essential for any successful landing page – lack thereof and you risk losing potential customers.

The key is adding testimonials from past customers that demonstrate customer satisfaction with your product or service. Studies have shown that people are more likely to purchase something if they see positive reviews from others who had success using it before them. By incorporating social proof such as testimonials onto your website, you give potential customers a sense of security when deciding whether or not to buy into what you offer.

Testimonials should be carefully chosen so they reflect the values of your brand while being authentic at the same time. You want readers to feel connected to real-life experiences and find comfort in knowing other customers found success in using your products or services. Adding visuals such as images or video clips can also help drive home the point even further and leave visitors feeling confident about their decision to commit to doing business with you.

These days it's no longer enough for businesses just ‘talk the talk’; customers need reassurance that you’re actually delivering on promises made through words alone - social proof does just this! Don't let lack of it lead prospective buyers away from making a great investment in your product or service; add testimonials today and watch those conversion rates soar!

Not being clear about what you're selling

As the saying goes, "Don't be coy - make your point known!" When it comes to selling a product or service on a landing page, clarity is key. Not being clear about what you're selling can hurt conversions and leave customers confused.

Having a good understanding of your buyer personas is essential here. Who are you targeting? What do they need? How will this product/service help them solve their problems? Asking yourself these questions and creating crystal-clear copy that answers them should be at the forefront when designing your pages. Additionally, don’t forget to add several call-to-action (CTA) buttons throughout the page that direct users to purchase your product or service.

By keeping both design elements and text straightforward with no fluff, buyers have an easier time quickly finding what they need and taking action. If visitors don’t know exactly how your offer helps them within seconds – chances are high they will bounce off without converting. So aim for simplicity in order to optimize conversions!

No trust signals

Trust signals are essential for any landing page, as they help build trust with visitors and encourage them to take action. Without these elements in place, visitors may be hesitant to continue on the site or purchase whatever is being offered. It's important to pay special attention to this aspect of your landing pages so that you can avoid any mistakes that could cost conversions.

There are a few key ways to ensure your website has sufficient trust signals. One is by adding customer testimonials and reviews, which provide third-party validation that others have had positive experiences with your product or service. Additionally, it’s important to include contact information such as an email address or phone number where potential customers can reach out if they need more information before making a decision.

Finally, having security credentials like SSL certificates displayed prominently also helps demonstrate that customers' data will remain secure when engaging with your landing page. With just a few simple steps, you can make sure that your website instills confidence and encourages people to take the desired action.

Poorly written copy

Believe it or not, some businesses still fail to realize the power of words. Poorly written copy can be one of the biggest mistakes you make when creating a landing page - ironic, isn't it? There are three key elements that should always be in your ad copy: signups, calls to action and engaging content.

Firstly, ensure that all text is free from grammatical errors and typos. This will help readers trust your brand more and determine whether they want to become customers or continue scrolling down their social media feed. Secondly, use clear language so visitors know what the page is about quickly. Finally, include a strong call-to-action button at the end of your copy. This will encourage people to take action before leaving the page.

Your landing page's copy has an essential job; convincing potential customers why they should buy from you instead of someone else. Make sure every word counts by using persuasive techniques like storytelling and personalizing messages with customer data such as location or product preferences. These tactics show that you care about providing real value for each individual visitor on your website – making them far more likely to convert into paying customers!

Not making use of visuals

The use of effective visuals is a key aspect to creating an impactful landing page. Much like in life, first impressions count when it comes to landing pages and visuals can be just the thing you need to draw users in. To ensure your visitors make it all the way through your page, here are some visual mistakes to avoid – and how to fix them.

First up on our list: Poor visual hierarchy! When viewers arrive at your page they should immediately get an idea of where they should look first; think about what's most important for the user journey and build the layout around that. Keep clutter away by opting for clear headings, short titles with fonts that match your brand identity - plus don't forget to add a company logo somewhere visible.

Next up is avoiding visual distractions. Too many graphics competing for attention will have people running from your site before taking action. You'll want to keep things simple but also create something that stands out without being overwhelming or garish. Stick with subtle colors, gradients, animations (if necessary) – try not overdo it and focus instead on giving each element its own space so the eye isn’t crowded or confused as it jumps from one item to another.

Finally - remember too much white space isn’t ideal either! The easiest way to fill this void is using icons or illustrations that enhance content without overpowering it – images often say more than words anyway so why not put them front-and-center? Plus if you’re having trouble deciding which ones work best, these 4 items are always helpful:

  • Visual Hierarchy

  • Minimalist Design

  • Clear Fonts

  • Company Logo

With these tips in mind, you won’t go wrong when choosing visuals for your next landing page project - just think smartly and take time curating the perfect combination of elements!

Not doing A/B testing

One common mistake made when creating a landing page is not doing A/B testing. This involves taking two versions of the same web page and comparing how they perform against each other in terms of conversions, or reaching a desired conversion goal. If you don't test different variations of your page, you won't know what works best for increasing visitors' engagement - which could mean fewer people converting to customers!

Fortunately, this problem can be fixed quite easily. To start with A/B testing, create two variations of your page, then use analytics software to measure the performance between them. Analyze the data that comes back from these tests to see which variation performed better in terms of conversions. Then make changes accordingly to optimize your page and increase its chances at achieving higher conversion rates.

It's important to keep an eye on user behavior and track any changes over time; as trends change so should your content strategy in order to remain effective. Regularly running A/B tests will help ensure that your pages are optimized for maximum success.

Not optimizing for search engines

Failing to optimize your landing pages for search engines is like leaving a treasure chest unopened. You've already gone through the effort of crafting and publishing your page, but you're still missing out on potential visitors! Landing page optimization ensures that your hard work pays off in terms of increased visibility and conversions.

To get started with optimizing your landing pages for search engine performance, it's important to understand how Google’s algorithms prioritize content. Make sure you include relevant keywords throughout the copy, as well as appropriate metadata such as title tags, meta descriptions, and alt text. Additionally, creating separate landing pages for each product or service can help boost discoverability by providing more opportunities for SEO success.

Ultimately, when done right, proper landing page optimization can be a powerful tool in increasing traffic and converting leads into customers. Investing time upfront to ensure that every detail is properly optimized will pay dividends towards driving organic visits - making sure no opportunity goes unnoticed!

Not incorporating storytelling

Not optimizing for search engines and not incorporating storytelling are two of the biggest mistakes businesses make when creating landing pages. Both can have a substantial impact on the success of a page, but with some simple steps, they can be addressed and corrected.

First, by incorporating storytelling into your landing page content you can create an emotional connection that will increase conversion rates. Secondly, analyzing traffic reports to gain insights into user behavior can help you identify opportunities to improve engagement on your page- whether it's tweaking messaging or updating visuals. Finally, investing in SEO best practices such as keyword research and technical optimization helps get more eyes on your content and drives organic traffic to your site.

By taking these steps, companies can ensure their landing pages are optimized for maximum visibility and conversions. Leveraging effective storytelling techniques to engage visitors emotionally coupled with robust SEO strategies ensures that all bases are covered so that no stone is left unturned when crafting engaging and successful landing pages.

Not making the user experience simple and intuitive

When it comes to landing pages, one of the biggest mistakes is not making the user experience simple and intuitive. This could include having too many steps in a process or an overly-complicated form that users have to fill out. Not only will this discourage people from actually completing the task but can lead to frustration when they try. Taking some time to make sure your website's navigation and click through rate are easy to understand and use should be at the top of any web designer's list.

It's important for designers to break down complex processes into more manageable pieces that don't overwhelm visitors with choice paralysis. Keeping things as streamlined as possible while still providing useful information is key. Making sure each link goes where it needs to go and includes clear instructions on what will happen next helps keep users engaged throughout their journey on your site - all the way back to the home page!

No matter how attractive and professional looking a website may appear, if there are too many confusing elements then chances are you won't get very far in terms of conversions or even user retention. Simple steps like adding helpful icons, clearly labeled buttons, and quick loading times can help ensure success with your digital marketing efforts.

Not capturing leads

It's easy to assume that simply having a presence on the internet is enough to generate leads and convert visitors. But the truth of the matter is, failing to capture leads can be detrimental for your business in more ways than one. If you don't make it crystal clear how users should take action when they land on your page, then chances are they won't bother - leading to missed opportunities and lost revenue.

So, how do you go about capturing leads? The key lies in creating effective calls-to-action (CTAs). This means including CTA buttons or forms within your landing page which prompt users to take the desired action – whether this is signing up for a newsletter or downloading an eBook. However, it’s important not to overwhelm viewers with too much information as this could drive them away from taking any meaningful action. Instead, keep things simple by limiting CTAs and providing just enough information for visitors to understand what their next step should be.

By setting yourself apart from competitors who are neglecting lead capture strategies, you can ensure that no opportunity goes untapped and maximize conversions while avoiding costly mistakes down the line.

Frequently asked questions (FAQ)

How can I make sure my landing page is optimized for mobile?

It's hard to overstate the absolute importance of ensuring your landing page is optimized for mobile. With more and more people accessing websites from their phones, it's becoming essential that businesses make sure their pages are as user-friendly on a phone or tablet as they would be on a computer screen. But how can you do this? Let’s take a look at some simple steps you can take to ensure success in this area.

First up, check out the overall design of your page – does it display correctly when viewed on a mobile device? If not, then consider overhauling the design so that it looks great no matter what platform someone views it on. Also, bear in mind that images and videos may need resizing or adjusting if they don't fit properly onto smaller devices like phones and tablets.

Finally, think about making use of features such as click-to-call functionality which allows customers to contact you with one simple tap! You should also avoid using too many forms or popups which could appear overwhelming or intrusive on small screens. By taking these few basic steps you'll find yourself well placed to get the most out of your landing page when accessed by those using mobile devices.

How do I know when my landing page has too much text?

Too much text on a landing page can be overwhelming for visitors and will likely turn them away. It's important to keep the amount of content concise, so that users don't get lost in reading too much information at once. A good way to do this is by creating bullet points and using fewer words with more impact.

When deciding if your landing page has too much text, look at how it appears on both mobile devices and desktop computers. If there’s an excessive amount of scrolling required for either device, you may want to consider reducing or reorganizing some of the copy. Additionally, make sure each sentence adds value and isn't redundant - repeated phrases won't help readers understand what they need to know about your product or service.

If possible, have someone else review your landing page before launching it publicly. An outside opinion can provide insight into areas where changes might need to be made regarding the amount of text present on your site. This includes ensuring spellings are correct, grammar is appropriate, and no typos exist throughout the entire page as well.

TIP: Test out different versions of your landing page with friends and family members who can give honest feedback when viewing it from their own perspective!

What should I include in my call to action?

When it comes to creating a successful landing page, the call to action (CTA) is key. It's essential to provide visitors with a clear and concise message that will encourage them to take the desired action. But what should be included in this CTA?

First off, your CTA should be easy for site users to identify; make sure it stands out from any other text on the page by using contrasting colors or bold typefaces. This will give readers an immediate visual cue as to where they need to click. Additionally, you'll want to keep your CTA short and sweet - avoid flowery language or overly long sentences. Finally, include some kind of incentive within your CTA - whether that’s offering discounts on products or services, providing exclusive access, etc - as this can help motivate people to follow through with their desired actions.

In order for your landing page to be effective, having a strong call-to-action is imperative. Make sure yours is eye-catching yet succinct and includes some sort of incentive so that visitors are encouraged to take the necessary steps towards completing their goal. With these tips in mind, you're well on your way toward creating an impactful and profitable landing page!

How can I make sure my landing page conveys a benefit?

Having a clear and relevant call to action is an essential part of any successful landing page, but it's not enough. To ensure your page captures the attention of potential customers and convinces them to take action, you must make sure that it conveys the benefits they can expect from what you're offering. Here are three tips on how to do this:

Highlight features that have value: Focus on features that will add real value for your target audience – whether these are price savings or convenience advantages – instead of simply listing product specifications.

Use language that resonates with readers: Select words in your copy that reflect the beliefs and values associated with your brand as well as those shared by your customer base. This helps create a personal connection between you and prospective buyers.

Include social proof: Showcase customer testimonials or reviews about how people were positively impacted by using your product or service. This serves as a validation point for prospects who may want assurance before making their buying decision.

By following these steps, you'll be able to effectively communicate the advantages of doing business with you, thereby increasing both engagement rates and conversions on your landing pages.

How can I make sure my forms are designed well?

When it comes to creating a great landing page, one of the most important elements is having well-designed forms. But many people overlook this aspect and fail to realize just how much impact it can have on their results.

You might be asking yourself why form design matters so much for your landing page? It’s simple - if you don't make sure that your forms are designed properly, then visitors won’t bother filling them out at all! This means less conversions from your traffic and therefore fewer leads or sales coming in.

So what should you do to ensure that your forms are up to scratch? Start by making sure they're easy to fill out - long forms with lots of input fields will scare away potential customers. You should also consider adding clear labels next to each field, so users know exactly what information needs to be entered. Finally, always include an obvious 'Submit' button for extra clarity.

These small changes may seem insignificant but when put together, they create a smooth user experience which encourages visitors to complete the form and carry on with their journey through your website!


Creating a landing page that succeeds in drawing visitors and converting them into customers can be overwhelming. It’s important to remember the key elements of an effective landing page and avoid common mistakes. Once you learn how to avoid common landing page mistakes, you'll notice why many web designers stick to similar visual elements to ensure compatibility across all modern web browsers.

For example, have you considered how your website appears on mobile devices? Ensuring it's optimized for different screen sizes will make sure users don't get frustrated navigating through your site. Additionally, try not to overwhelm potential customers with too much text - focus instead on conveying the benefits clearly and concisely. Finally, ensure your call-to-action is clear and inviting; maybe even consider adding incentives like discounts or free trials to encourage more conversions.

So, are you confident that all these components are present in your current landing page? If not, now is the time to review it and make any necessary adjustments! With some user interface design effort and attention to detail, you can create successful web pages that brings in more leads than ever before.