WCAG / ADA AccessibilityAre you at risk for an ADA website compliance lawsuit? Find out right away  

Expert tips and strategies on how to differentiate your brand from competitors in 2023

in Marketing on
Creating a unique health brand in 2023 is more important than ever for entrepreneurs. The competition in the health and wellness industry is more fierce than ever, and the only way to stand out is to create a unique and memorable brand.
Expert tips and strategies on how to differentiate your brand from competitors in 2023

To put your company on the path to success, you must focus on crafting a unique brand identity and applying it to your health business. But to do this perfectly and efficiently, you must be aware of some proven strategies that have helped many business owners.

This article will provide proven tips and strategies to help entrepreneurs create unique brands and discover the best names for health businesses in 2023 and beyond.

Five great tips for crafting a unique health brand

1. Think up unique branding ideas

Creating a unique health brand isn’t just about creating a great name. It’s also about finding creative branding ideas that align with your business’s strengths and passions. Here are a few ideas to get you started:

  • Create a custom logo that reflects your brand values.

  • Utilize storytelling to capture your audience’s attention.

  • Leverage the power of color and typography to communicate your brand’s message.

  • Develop a unique brand voice that resonates with your target audience.

  • Incorporate unique metaphors and visuals into your branding.

  • Create an emotional connection with your customers.

To get inspired, look at some of the unique health brands that have already been created. Aim to create something special and appealing for your brand.

2. Your brand and business should work together

Once you’ve identified your unique branding ideas, you must apply them to your business. This includes using your designed logo, selected colors, chosen font, tagline, and other key design elements.

The colors you choose should reflect your brand values and personality. For example, a health and wellness brand might choose earthy tones to evoke a sense of calm and relaxation.

The font you use should also be eye-catching and easy to read. And your tagline or slogan should capture your brand’s message.

3. Create a comprehensive brand book

Creating a brand book is essential to ensure that your branding is consistent across all your marketing channels.

A brand book should include your key design elements, such as logos, colors, fonts, and slogans. It should also have guidelines on how to apply your branding, such as how to use your logo and select colors and details on your brand’s voice.

To get inspired, look at brand books of successful health and wellness companies. For example, the brand book for SoulCycle includes the company’s logo, colors, fonts, and guidelines for how to use these elements.

4. Build a strong and unique website for your business

Your website should be an extension of your unique brand. To create a strong and unique website, you must focus on creating a visually appealing and user-friendly design.

Be sure to use colors and fonts that reflect your brand and incorporate visuals that capture your audience’s attention.

Look at some of the most successful websites in the health and wellness industry to get a feel of what good websites look like. For example, the website for The Vitamin Shoppe has an interactive design with visuals that capture the user’s attention.

5. Find the perfect name for your brand

Your brand name is one of the most critical elements of your business. That’s why it should capture your brand’s message and identity and be memorable to your target audience. But there are a few things to do when finding a name for your health brand.

First, you must ensure it avoids trademark conflicts so it won’t cause your business any legal issues. Additionally, you should conduct audience testing before choosing your name to ensure it resonates with your target audience, whether or not you use a business name generator.

To get inspired, look at some of the unique health and wellness brand names that have already been created. For example, the brand name “Vega” communicates an organic sense of quality, health, and wellness. It can also serve to create an image of energy and progress.


Creating a unique health brand in 2023 is essential for companies wanting to stand out in the competitive health and wellness industry. And to do this, entrepreneurs must focus on crafting and applying a unique brand identity to their businesses.

This includes finding unique branding ideas that align with their business’s strengths and passions, applying branding across their business, creating a brand book, and developing a strong and unique website.

Following the tips and strategies outlined in this article will help you create a unique health brand in 2023 and beyond.

Grant Polachek is the head of branding at Squadhelp, a 3X Inc. 5000 company that creates engaging, captivating, and evergreen brand identities for established firms and start-ups. As a significant naming agency and crowdsource naming platform, we've looked through over a million names and found a vast list of unique domain and company names ideal for worldwide use.