5 reasons why you should outsource your content writing
When it comes to running a successful business, content writing is an essential part of any content marketing strategy. But creating compelling, high-quality content can be a time-consuming and daunting task. Outsourcing content writing is a great way to ensure you get the quality (and quantity of) content you need, without having to go through the hassle of creating it yourself. In this blog post, we will discuss 5 reasons why you should outsource content writing for your business.
Table of contents:
What is content marketing?
What is content writing?
Why you should care about content writing
5 reasons why you should outsource content writing
It saves you time
It’s cost-effective
You can focus on your core competencies
You get access to a wider pool of talent
It helps you scale
What is content marketing?
Before delving into content writing, it’s well-worth zooming out and defining content marketing. Content marketing is a form of marketing that focuses on creating, publishing, and distributing content for the purpose of driving customer engagement, generating more leads, and increasing sales. It is a strategic approach to advertising that utilizes valuable, relevant content to reach and engage an audience. It includes things like blog posts, social media posts, podcasts, and other types of content that share information with customers.
Content marketing is an important tool for businesses because it allows them to, amongst others, create brand awareness, boost website traffic, and establish trust with their target audience. It can also be used to promote products and services, as well as build relationships with customers. Additionally, content marketing can be used to help position a company as a thought leader within its industry.
As you might have gathered by now, content writing is one part of this big whole. Content creation and writing is often outsourced to freelance writers who specialize in that specific field. By using experienced writers who are knowledgeable about SEO best practices and content marketing trends, businesses can ensure that their content is high quality and effective.
What is content writing?
Content writing is the art and science of creating content for a specific purpose and target audience. Content writing can take many forms, from website content and blog posts to product descriptions, e-books and articles. Content writing typically involves researching a topic, coming up with an engaging angle, keyword research, writing the content, and then editing it for accuracy and readability. Long story short: content writing is an integral part of your content marketing strategy.
It has the potential to help your business reach its goals by educating customers, boosting traffic to your website, and increasing conversions. As content marketing has become more popular, most freelance writers have also gained expertise in various areas such as SEO, social media marketing, copywriting, and copy editing – all of which can be highly beneficial to you when outsourced to the right experts!
Why you should care about content writing
As I mentioned before, content writing is an important part of successful content marketing strategies. In essence, it’s material that’s optimized for web publication that increases your online visibility and helps promote your business specifically. In addition, you can create unique, engaging, and informative content that resonates with your target audience and provides value to them. In the hypercompetitive age of search engines, this is what will make you stand out from your competitors.
Content writing is a skill, so it’s important to work with experienced freelance writers who understand your goals and can help you achieve them. When done correctly, content writing can be a powerful tool for growing your business. It can be used to boost organic search rankings and attract more customers. Content writing can also help you build trust and establish yourself as an authority in your industry, which is often overlooked by aspiring entrepreneurs.
By outsourcing content writing to a professional writer, you can save time while still ensuring that the content you produce is of the highest quality. With that saved time, you can focus on your core competencies without distraction. Oftentimes, it’s also a cost-effective marketing channel that’s less pricey than hiring full-time, in-house content writers. That’s particularly evident as you scale your company; you can access a wide pool of talent that specialize in different types of content creation.
So, if you want to maximize the potential of your content marketing efforts, investing in freelance writers is definitely worth it. That said, let’s dive deeper into the 5 reasons why you should outsource your content writing.
5 reasons why you should outsource content writing
1) It saves you time
Content writing can be a time-consuming process, especially if you are creating content from scratch. If you outsource your content writing to freelance writers, you can save a lot of time and energy that you can use to focus on other areas of your business. There’s no doubt that it’s an effective way to reach new customers and increase sales, but it takes a lot of time and effort to create top-notch content. By outsourcing it, you can free up your valuable time so you can focus on other core competencies.
Given that freelance writers dedicate themselves to writing content, they can help you create a high volume of content quickly and efficiently. They will be able to provide content faster than if you created it yourself, allowing you to get your content to market quickly and efficiently. This means that you don’t have to worry about coming up with ideas, researching topics, trying to optimize for search engine results pages , or spending countless hours perfecting the content. Instead, you can leave it in the hands of professionals who know what they are doing and can get the job done quickly and effectively. For better or worse, both quality and speed are key when it comes to content creation.
2) It's cost-effective
Outsourcing your content writing to freelance writers can be one of the most cost-effective ways to get high-quality content. Hiring a content writer on a part-time or full-time basis can be expensive, and you may not always get the desired results. How expensive, you ask? In the U.S., roughly $50,000 per year (source).
With freelance writers, you can get customized services that are tailored to your needs. You can get more targeted and higher quality content at a fraction of the cost of hiring an in-house content marketing team. Not to mention you can outsource to multiple writers, each with a unique skill set that you may need for different forms of content. Moreover, there are no additional costs such as taxes, benefits, vacation pay, etc. associated with working with freelancers. You can also optimize costs by working with freelancers on a project-by-project basis, giving you more flexibility when it comes to budgeting for content marketing campaigns.
3) You can focus on your core competencies
Nowadays, content marketing is an integral part of any successful business, but it's not something everyone has the time - or expertise - to take on themselves. Content writing can be a tedious process, and outsourcing it allows you to focus on the parts of your business that require the most time and effort. By hiring freelance writers to create content for you, you are freeing up your own time to focus on what you do best. This is especially beneficial for companies with limited resources or specialized skill sets, as they can prioritize their operational to-dos and leave content writing to the subject matter experts.
Hiring freelance writers to create content for you can be an invaluable asset, allowing you to stay focused on the core of your business while ensuring your content marketing strategies don't fall by the wayside. Freelance writers have the experience and knowledge to create content that will drive traffic to your website and help you grow your business. With the right freelancer, you can rest assured that they will produce high quality content that’s geared specifically to your product. Content marketing is all about building relationships and trust between your company and potential customers, so having exceptional, persuasive content from experienced freelance writers is a must.
Outsourcing content writing also gives you access to multiple perspectives on topics related to your business which can lead to creative solutions that wouldn’t have otherwise been considered. In addition, it also gives you more control over how content is created; because you’re the one who hires the freelance writer, you’re able to decide exactly how much input the writer has in creating content, so you’re sure to get exactly what you need.
Most freelance writers will give you access to valuable insights into current industry trends which can give your content a competitive edge. This will consequently reflect in search engine results pages. Ultimately, when done properly, outsourcing content writing is a great way to maximize your content marketing strategy.
4) You get access to a wider pool of talent
Another perk of outsourcing content writing is that you have access to a much larger pool of freelance writers than you would if you were hiring someone internally. Outsourcing gives you access to experienced content marketers who specialize in different types of content writing, from blog posts and long-form content to social media posts and email marketing campaigns. It’s not hard to find talent, either. In fact, there are a number of platforms you can utilize to find content writers.
One option is to use an outsourcing company/service, where you don’t have to worry about finding the right person for the job or dealing with scheduling conflicts. You can swiftly find vetted and qualified freelance writers who can produce high-quality content at an affordable rate.
Most marketing agencies also offer content writing services, as well as project management services, so that you don't have to manage all of your freelancers on your own. This makes it easier to keep track of deadlines, assign tasks, and ensure that all deliverables are completed on time. Plus, these companies often provide valuable feedback on the content produced by their writers, which helps you ensure that it is up to your standards.
All in all, by outsourcing content writing, you gain access to skilled content creators without having to dedicate internal resources to managing them yourself.
5) It helps you scale
One of the most pertinent reasons to outsource your content writing is that it allows you to scale up quickly and easily. As your business grows, you may find yourself needing more content than you can produce in-house. This is where freelance writers come in handy. Hiring freelance writers helps you ramp up production without investing in new hires or additional staff. This allows you to stay on top of content demands while staying within your budget.
Furthermore, outsourcing content writing can help you reach a wider audience. Content marketing is an effective tool for reaching potential customers and engaging them in meaningful conversations, and by outsourcing your content writing, you can create content tailored to the needs of your target audience. Over time, this can significantly increase your visibility and help you gain a larger following. With the right content strategy, you can attract more visitors and potential customers to your website and drive conversions considerably.
Additionally, it will help strengthen relationships with existing customers by providing valuable content that they can use. And with the help of freelance writers, you'll be able to create more content faster and cheaper than ever before.
Content marketing also enables you to showcase your expertise in a particular industry by sharing informative content with your readers, which may establish you as a thought leader. So if you're looking for ways to take your venture to the next level, make sure you incorporate freelance content writers into your content marketing strategy.
Conclusion
In an era where search engines and social media strategy can make or break a company, it’s crucial that the content you publish is on point. That’s no easy feat, however. The truth is that writing high-quality content can be time-intensive and potentially costly, so outsourcing it may be an effective alternative. Generally speaking, content writing is an increasingly-important component of one’s overall content marketing strategy. Why is that? Well, simply put, it’s becoming harder and harder to stand out in today’s marketplace. You and your competitors are vying for potential customers’ attention, and that attention is difficult to attract…let alone maintain.
With that said, there are plenty of talented people out there that can keep you ahead of the rest. Although you can hire full-time content writers, it may be worthwhile to consider using freelancers instead. Firstly, it may save you lots of time. High-quality content takes substantial research, SEO knowledge, and creativity to get right. If you don’t have the time to invest in that, hiring a freelance writer is a wise choice. After all, they can dedicate the time you would take – and probably more – to ensure you’re getting both the quantity and quality of content that you require.
The time you save can be used to focus on what really matters: your business itself. At the same time, outsourcing content writing saves money by avoiding overhead costs associated with hiring full-time team members.
Finally, outsourcing content writing projects can give businesses access to a larger talent pool. With so many talented freelance writers available, businesses can find writers with specialized knowledge and experience in specific industries or topics. This makes it easier for businesses to produce content that’s aimed towards their target audience and tailored to their specific needs. Overall, outsourcing content writing projects can be extremely beneficial for businesses looking to leverage content marketing for success. With so many advantages, there’s no reason not to outsource your content writing.