Marketing blogs

How To Use Scarcity the RIGHT Way (and Sell More)
Marketing

How To Use Scarcity the RIGHT Way (and Sell More)

Ever wondered how one small change can turn your website into a conversion machine? In our latest blog we show you how to use the scarcity principle—a marketing tactic based on human psychology—to increase engagement and sales. We recently saw a 40% increase in bookings for a client using this approach. From limited availability to exclusivity we break down 4 types of scarcity and give you examples for service based and e-commerce businesses. Learn how to ethically use this strategy and make your offers impossible to resist to your audience.

Josh Parker avatar

Josh Parker

5 reasons why you should outsource your content writing
CopywritingMarketing

5 reasons why you should outsource your content writing

High-quality, eye-catching content is the name of the game nowadays. This dynamic field is constantly evolving, meaning that your business needs to consistently create optimized content to stay relevant and competitive. In this blog post, we’ll explain why outsourcing your content writing may be the ideal way to do so.

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Bakklog

7 proven B2B marketing strategies for maximum results
Marketing

7 proven B2B marketing strategies for maximum results

Business-to-business (B2B) marketing is an integral part of any business strategy. It involves understanding the needs and wants of target customers and developing strategies to promote your products or services to them. This article outlines seven proven marketing strategies for businesses that want to maximize their results and increase their ROI.

Marc Edun avatar

Marc Edun

Calculating Customer Acquisition Cost (CAC): what you need to know
Marketing

Calculating Customer Acquisition Cost (CAC): what you need to know

Customer Acquisition Cost (CAC) is a key metric for assessing the performance of your marketing and sales teams. It helps you understand how much it costs to acquire new customers, which can be used to measure the success of your customer acquisition efforts and optimize ROI. In 2023, accurately calculating CAC will become even more important as businesses look for ways to reduce their customer acquisition costs while maximizing their return on investment.

Chris Cordel avatar

Chris Cordel