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SaaS SEO strategies: the ultimate guide for 2024

Headshot of Nathanial Henniges
Nathanial Henniges
Founder & President at MrDemonWolf
Dec 02, 2022
SaaS SEO strategies: the ultimate guide for 2024

Total size of SaaS market (in billion USD) – Image source

SEO for SaaS as a growing market

For SaaS businesses looking to improve their online presence, mastering the art of Search Engine Optimization (SEO) is critically important. But even with experience and assistance from an experienced SEO Agency, it can be hard to know where to begin when developing your SEO strategy.

As a business owner or marketer, you know that your website's ranking in SERPS is essential to your success. The higher you rank, the more traffic you will receive from organic search results. Having an effective SEO strategy is essential for any successful SaaS company. But what does it take to create the perfect search optimization plan? We will explore this and more in our comprehensive guide on how to optimize your Saas SEO system, covering topics such as importance of Saas SEO, key areas of focus and reaching a target audience. Let's dive into unlocking these SEO strategies for SaaS startups so you can maximize your reach with confidence!

Table of Contents

  1. What is SaaS SEO?

  2. The Importance of SEO for SaaS: Why investing in a solid strategy has great ROI

  3. Keyword research

  4. Landing pages and funnels

  5. On-page optimization

  6. Link building

  7. Measuring SEO success

  8. Conclusion

What is SaaS SEO?

SaaS SEO is an effective way of gaining visibility on Google, with potential customers being able to discover your website when they search for something related. Through effective implementation of strategies such as On-Page SEO, Off-Page SEO and Technical SEO tactics you can ensure that more visitors begin visiting your SaaS Website leading to increased organic traffic and in turn greater success through Inbound Marketing. SEO is essential for any business, but it is particularly important for SaaS businesses. Why? Because most SaaS companies rely on organic search traffic to generate leads and customers. If your website isn't ranking high in SERPS, you're missing out on a lot of potential customers.

SEO for SaaSIf you want to improve your SEO rankings, there are a number of things you can do. In this article, we will explore five tactics that you can use to improve your website's visibility and rank in SERPS. Additionally, we will discuss three tools that you can use to develop a strong SaaS SEO strategy and help you dominate your competition. Let's get started!

The Importance of SEO for SaaS: Why investing in a solid strategy has great ROI

The importance of SEO for SaaS business cannot be stressed enough. Search Engine Marketing is a key ingredient to any marketing strategy because well executed SEO SaaS strategies enable long term organic growth at much lower costs than traditional advertising offers.

Search engines are the most important channels for bringing new leads and customers to your SaaS business. In order to ensure that your company appears prominently in search results, you need to invest in a solid SEO (search engine optimization) strategy. While there are many different aspects to SEO, some of the most important factors for SaaS companies include optimizing website content for relevant keywords, building links from high-quality websites, and creating informative blog posts. By taking these steps, you can improve your visibility for search engine bots and attract more leads and customers to your business. In today's competitive marketplace, an effective SEO strategy is essential inbound marketing component for any SaaS company that wants to succeed.

Keyword Research

One of the most important aspects of SEO is keyword research. You need to identify the right keywords to target in order to improve your SEO rankings. But how do you identify the right keywords? And how do you know which keywords are worth targeting?

There are a number of different strategies that you can use to find the best keywords for your website. To find the right target keywords, one strategy is to use Google AdWords. Google AdWords is a tool that allows you to bid on keywords, and it provides valuable data on how many people are searching for those keywords. This data can help you determine whether or not a particular keyword is worth targeting.

Another strategy is to use Google's Keyword Planner tool. The Keyword Planner tool provides data on how many people are searching for a particular keyword, as well as other related data such as average monthly searches and competition level. This data can help you determine whether or not a particular keyword is worth targeting.

Effective SaaS SEO keyword strategy researchIf you want to use a more professional keyword research tool that can help you select target keywords for your content marketing strategy, we recommend you give Semrush a try. Ready to get started? Request a 7 day Semrush trial and get an understanding of your current ranking factors to increase your organic traffic.

Once you've identified a few good keywords, it's time to start optimizing your website for those keywords. This process is known as on-page optimization. On-page optimization involves optimizing your website's title tags, meta descriptions, header tags, images, and other elements that affect SEO. By optimizing your website for targeted keywords, you can improve your SEO rankings and visibility in SERPS.

Landing pages and funnels

Landing pages are an essential part of any SEO strategy. A good landing page can help you generate leads and convert visitors into customers. But how do you create a good SEO landing page? And what elements should you include on your landing page?

There are a few things that you should keep in mind when creating an SEO landing page.

Focus on a single keyword or phrase

By targeting a single keyword, you can ensure that your page is optimized for that keyword and that you're not competing with yourself for search engine visibility. Creating a keyword strategy can be difficult, but we're here to help. Contact us today for a free SEO audit to get one of our SEO Consultants to help you create a good SaaS SEO strategy.

Make sure it's user-friendly

Your landing page should be well-constructed and user-friendly. The design and layout of your landing page can affect its SEO rankings and conversion rate. Make sure to use clean, easy-to-read fonts and avoid clutter and distractions.

Bonus: do you want to learn more about SEO pricing and why SEO costs less than usually expected? Continue reading here: SEO pricing

Keep the page relevant to the keywords

Another important thing is to ensure that your landing page is relevant to the keywords that you're targeting. The content of your landing page should be related to the keywords that you're targeting, and it should provide valuable information to potential customers. If you can provide helpful information on your landing page, you'll be more likely to convert visitors into customers.

Update your website regularly

Google favors websites that are constantly updated with fresh content, so make sure to add new blog posts, articles, and other content to your landing page on a regular basis.

Include a strong call-to-action (CTA).

A good CTA will encourage visitors to take action and convert into customers. Make sure to test different CTAs until you find one that works best for your business.

By following these tips, you can create an SEO-friendly landing page that will help you generate leads and convert visitors into customers.

Do you want to get a full review of your current website and landing pages to ensure that your website is optimized for conversions? Request a free SEO audit from one of our SEO consultants.

On-page optimization: an important part of any good SEO strategy

On-page optimization is an essential part of any SEO campaign. By optimizing your website for targeted keywords, you can improve your SEO rankings and visibility in SERPS. In order to optimize your website for SEO, you need to focus on a few key elements. One of the key topics we cover is technical SEO and how factors such as Site speed, Structured data, Canonicalization, XML sitemaps, Hreflang help improve your SEO marketing efforts.

One is DA (domain authority). This is a measure of how well your website is liked and trusted by search engines. A high DA score can help your website rank higher in search results. Another key ranking factor is SEO traffic. This is the number of people who visit your website after seeing it in the search engine results page. A high amount of traffic through Google search can mean that your website is relevant and popular.

An SEO agency can help you to improve your DA and SEO traffic. They can do this by creating high-quality content that is optimized for search engines. This will help you to attract more visitors to your website and improve your chances of ranking high in search results. Bakklog is the go to Miami SEO Agency - our team has locations in The Netherlands, United States and works with growth oriented businesses and startups, such as SaaS companies.

There are a few simple checks that you can do to see if you're doing on page SEO correctly.

Technical SEO tip: have a correctly coded website

Websites that are properly coded according to industry standards are more likely to be successful in achieving their SEO goals. There are a number of reasons for this. First, correctly coded websites tend to load faster, which is important for both users and search engine crawlers. Most successful SaaS companies fortunately already take care of having a responsive website that is compatible with all types of devices and browsers.

What we typically find in an SEO audit however, is that SaaS Startup type of websites are likely to have errors that can prevent crawlers from indexing the site properly.

A well-coded website provides a better user experience, which can lead to increased traffic and improved ranking. Whenever working on SEO, the user experience should be at the core of what you work on, as providing a great user experience is an important ranking factor.

Link building

To boost visibility, SaaS companies are increasingly turning to link building – a process of acquiring links from third-party websites. The focus here is on obtaining quality backlinks that originate from reputable sources – because these have higher click-through and conversion rates due to their credibility with web visitors. An effective strategy for increasing the number of inbound high-quality referring domains can help significantly improve search engine rankings for any business operating within this space.

Add a blog to your website

SaaS businesses can improve their SEO rankings and visibility by using a variety of link building strategies. One effective way to build links is to add a blog to your website. This will allow you to create fresh content on a regular basis, which will help you to attract more visitors and improve your SEO rankings.

Target low volume keywords

A blog can help your SEO efforts in a few different ways. First, it can provide you with an opportunity to target low search volume keywords that you otherwise might not be able to rank for. This is because the content on your blog will be indexed separately from your website, giving you a chance to rank for keywords that you wouldn't be able to otherwise. Additionally, a blog can help to build up your brand's reputation and authority in the eyes of search engines. SaaS companies should leverage content optimization as part of their SaaS SEO efforts when working on a content strategy. If you create valuable content you'll want to spread this across all your major marketing channels as well to start grabbing more backlinks.

By producing quality content on a regular basis, you can show search engines that your brand is a reliable source of information on your industry. Finally, a blog can also serve as an outlet for your seo for saas marketing efforts. By guest posting on other blogs or participating in online forums, you can generate backlinks to your site which will help to improve your website's ranking. Ultimately, a well-executed blog strategy can be a valuable tool in your SEO arsenal.

Pitch link roundups

Another effective way to build links is to pitch link roundups. By pitching your content to bloggers and journalists who curate weekly or monthly roundups of the best content on the web, you can increase the chances that your content will be featured. And when it is featured, you'll receive a high-quality backlink from a reputable source.

Guest appearances on podcasts

One of my personal favorites is to make guest appearances on podcasts. Podcasting is becoming increasingly popular, and many podcasters are always looking for new guests. By appearing as a guest on relevant podcasts, you can not only reach a new audience, but also generate high-quality backlinks from credible sources.

Submit articles to authority websites

Another great tip is to submit articles to authority websites. There are many websites that accept contributed articles from guest authors. By submitting articles to these websites, you can gain exposure for your business and generate high-quality backlinks.

Measuring SEO success

SEO Agencies use a variety of tools to measure the success of their SEO campaigns. One such tool is Semrush, which can be used to track the website's position in search engine results pages (SERPs), as well as the number of organic keywords that the website is ranking for. Additionally, Semrush can be used to identify the competitors that are ranking above your website in SERPs, as well as the keywords and phrases that they are targeting.

The information that Semrush provides can be valuable for software companies like any SaaS when it comes to creating effective SEO campaigns. For example, if a website is only ranking for a few keywords, looking at the search intent and getting ready to optimize content can help target the right keywords in your campaign in order to increase the website's visibility. Additionally, if a competitor is ranking ahead of you for a particular keyword, then SaaS companies like yours can attempt to replicate their SEO strategies in order to overtake them in SERPs.

Overall, Semrush is an valuable tool for measuring SEO success. It can help SEO professionals to identify both the good and bad aspects of their SEO campaigns, as well as provide insights into what they need to do in order to improve their rankings.


SEO is one of the most important aspects of any online marketing strategy. By optimizing your website and content for search engines, SaaS companies can drive more traffic from your target audience to your site and increase your chances of converting casual visitors into customers. Additionally, SEO has a higher ROI than paid media, making it a valuable investment for any business. Content marketing is also an essential part of SEO, as it helps to attract links and social shares which can improve your website's ranking in SERPs. By leveraging both SEO and content marketing, you can help your SaaS business to reach its full potential online.

Tip: continue learning more about SEO and find out what the top SEO trends for 2023 are.

Getting started with successful SEO today? Let us know what you think about our SaaS SEO guide by sharing it on social media. If you want to get right into SEO for SaaS companies, make sure to request a free SEO audit and we'll help you create a successful SaaS SEO strategy during a free strategy call with one of our consultants.

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Written by

Nathanial Henniges

Nathanial Henniges is the Founder & President of MrDemonWolf, boasting over a decade of web development experience. With a passion for crafting dynamic web applications and captivating WordPress websites, he's dedicated to delivering innovative solutions. When he's not immersed in code, Nathanial enjoys streaming, gaming, and maintaining a healthy work-life balance. Trust him to elevate your online presence with clean, sleek, and powerful web designs.