Link building strategy for 2022: Our best link building tips

If you have good backlinks, you have a better chance of ranking high in Google. With link building you try to get backlinks so that you can get higher in Google. Yet that is not the only reason for link building, because it also has to do with awareness and branding.

Dennis Lageweg
Dennis Lageweg

Link building is a technique that has been around for a long time as part of SEO. Why? Because it is an important process. By having more links pointing to your own website, you will quickly rank higher in Google.

There are many different ways to build links, and it can be difficult to decide on which link building tactics to use.

Getting started with your link building strategy in 2022? Link building is a topic that can give many entrepreneurs a headache. There is no quick growth hacking strategy to link building; it simply takes time and the results can be uncertain.

If the results are uncertain, why should you invest time and is it still a relevant technique in 2022?

Link building in 2022 - why it's still important

In this article I am going to share with you our best link building tips. Linkbuilding remains an important SEO component within the Online Marketing world and I want to make sure that I can improve your understanding of this essential technique.

Link building in SEO terms literally means that links are created on your own website and external websites. The purpose of this is to make your website more popular and build a higher authority, which Google rewards with a higher position in the organic search results.

What is link building?

Link building is the process of acquiring links from other websites to your own. This can be done in a variety of ways, but is most commonly accomplished through guest blogging, relevant links, and link building. By acquiring links from other websites, you are essentially telling Google that your website is a valuable resource worth linking to. This can have a positive effect on your website's SEO, as it will help your blog posts rank higher in search engine results pages. Start reaching out to other site owners within your industry and see if there are opportunities for you to post a guest blog on their website with an included backlink for one of your pages.

Which keywords and pages would I like to drive more traffic (and visitors) to?

You must clearly determine in advance for which keywords you would like to be found. Next, it is important to determine which pages of your website best suit this. Do a thorough research for the right keywords.

Categorize these words based on importance and relevance to your business. Then make a clear overview of which services/products, i.e. which pages of your website, best match these keywords.

Once this is all clear, you can analyze the structure of your website.


The internal structure of your website

Link building also starts with a good layout within your website. You must ensure that 'every page' is easily accessible and structured. This refers to the often mentioned pyramid structure.

Simply put, this means that a homepage is at the top and has a navigation menu to several main categories. Then per category there is again a subdivision into articles, products or a further division into subcategories. Once this structure is in place, you can start expressing authority by distributing internal links on your website.

The number of internal links

Every page of your website should have at least one internal link. This means that every page of your website also links to another page of your website. Google considers this important, because the potential visitor can easily find even more information about certain topics within the same website.

Google measures not only how important each link is per page, but also how many internal links you place in numbers on your own website. To create enough authority with internal links, you must not only create valuable internal links, but also "sufficient" internal links.

The number of incoming external links

It is also important to build a large network of external links. This means that other websites refer to your website. This can be via a blog article, a comparison website such as BuyVia or Become.

There is an unwritten rule to this. Make sure there is a good variety in the types of websites that provide the inbound external links. Google rewards it if you have a diversity of different qualitative external links.

Optimization of anchor texts

It is important when creating a clickable link on your website that you use an anchor text. An anchor text is displayed as an underlined or alternatively colored word (blue in most cases). The anchor text is always a reference to another page and therefore people should always be able to click on it.

It is important to mention your company name, because then it is easier for Google to recognize who you are exactly. In addition, it is also good, if you have a blog, to refer to other blog articles. In this way you also give more value to your blog articles. But you could also approach this when offering your services or products. Such as an extra addition to the service or product.

To make it even easier for Google, it is best to use 'Exact Matching Keywords' in your anchor texts. Google will then understand even better why you link to another page and why that is valuable.

The types of 'external links'

You can receive external links from all kinds of platforms and websites, such as:

  • Social Media Channels

  • Directories, such as the Whitepages

  • Business directories, such as Yelp

  • Blog websites

  • Partner pages

  • Comments in Forums

You can find many websites that may want to create an external link to you. The advantage of this is that you can build a good authority. As soon as several qualitative websites link to your website, this indicates to Google that your website also has such good quality content. Google then rewards good authority in the organic search results. If you're ready to learn more about the benefits of link building, read our article here: understanding the benefits of link building for your website.

The No-Follow Link

You can assign a no follow attribute to an external link. This means that Google will no longer follow this link. If there are external websites (spam) that are not relevant to the products or services you offer, you can assign the external links of this website a no-follow attribute.

Bonus tip: broken link building

Broken link building is a process whereby you find broken links on other websites and offer to replace them with links to your own site. Not only does this help out your fellow webmasters, but it can also result in some valuable backlinks for your own website.

One of the best ways to find broken links is to use a tool like Check My Links. This tool will crawl through a website and find any broken links. Once you have found some broken links, you can reach out to the webmaster and offer to replace the link with a link to your own site.

This process can be time-consuming, but it can be well worth it in the end. Not only does broken link building help out your fellow webmasters, but it can also result in some valuable backlinks for your own website.

Do you want to find out if your website has any broken links? Request a free SEO audit right away. If you're ready to continue your SEO research first, check out the top SEO trends for 2023.

What are the options when outsourcing?

To begin with , you can try to find an SEO agency that offers a linkbuilding plan. A link building plan is a part of SEO that involves building links from other sites back to your own. The goal is to increase your site's visibility and authority in the eyes of search engines, which can ultimately lead to higher rankings and more traffic. There are a number of ways to build links, and link building plans usually involve a mix of tactics.

For example, you may reach out to other site owners and ask for a link, submit articles or press releases to high-authority publications, or create helpful resources that others will want to link to. linkbuilding can be time-consuming and requires a lot of effort, so it's often outsourced to SEO agencies or freelancers.

However, it's important to make sure that you're working with a reputable source, as it can also be used for less than savory purposes like link farms and spamming. If done correctly, though, it can be an effective way to improve your site's SEO.

Guest posting is a great way to get your name and your work out there in front of a new audience. When you guest post on another blog, you're essentially writing a blog post for them, which they will then publish on their site. This gives you the chance to reach a whole new group of people who might not have otherwise come across your work. In addition, guest posting is also a great way to build relationships with other bloggers in your industry.

By establishing yourself as an expert in your field, you can make valuable connections that could lead to future collaborations or opportunities. So if you're looking for a way to expand your reach and build your brand, guest posting is definitely worth considering.

Both of these options can be done by a reputable SEO agency in Miami, or other cities, such as Bakklog.

Outsource link building in 2022?

As you may have already read, the subject of Link Building is quite diverse with different rules, and it's important that you build a profile with high quality links. It is also not easy to do this alone without sound advice. Our team of experts can take care of handling Search Engine Optimization (SEO) the right way for your websites.

Not sure where to start with SEO? Start with link building from an internal web page and make sure you link relevant pages to one another. Remember that link building strategies can help blog posts rank higher in search engine results pages, as it indicates to Google that your post is valuable and relevant. By having links from other websites, you can increase your website's authority and credibility, which can help you rank higher in the search engines.

Do you want to outsource your SEO for the best positions in Google? Start your search engine optimization today, and schedule a call with one of our Client Advisors. Request a quote and we'll make sure to take a look at your current situation to give you the best possible package, fitted to your specific needs.

Ready to learn more about SEO? Continue reading our Ultimate SEO Beginners Guide For 2023.