Monthly 40 additional appointments booked via the website
In the initial phase of Renaissance Beauty Salon, Bakklog was approached to structurally improve the organic visibility of this beauty salon on Google. With a successful approach, this goal has certainly been achieved. After a year of SEO, the salon is now packed with customers!
Services
- Search Engine Optimization (SEO)
- SEO copywriting
- Outsource link building
- Google Ads
Client
New leads and customers within four months
Renaissance Beauty wanted a pilot on Google Ads for a period of six months with measurable new leads and customers. If successful, the collaboration would be continued. We have been working together for years now and with great pleasure!
Together with Renaissance Beauty we have developed an online marketing strategy. In five steps we would continue to expand the collaboration, without creating a mega project and investment.
Join us as we reveal the five transformative steps that have propelled Renaissance Beauty's online presence to new heights. Discover the secrets behind our strategic moves, watch the magic unfold and be mesmerized by the extraordinary results achieved.
Our approach
Extensive keyword research
The approach started with extensive keyword research. Here are some interesting keywords. For the keywords that Renaissance Beauty Salon did not rank for yet, a content plan was made to allow them to score on these keywords as well.
In addition, keyword research has been done for the Google ads to ensure that there is a good multi-channel strategy.
On-page search engine optimization
With a beautiful new website in the pocket, there was a desire to add some extra pages on which content could be shared, such as a blog to rank well in Google.
Our development partner added the desired pages within weeks while our SEO team got to work writing content for all the key search terms.
We then worked on the internal link profile to improve it enormously, we optimized all meta titles and descriptions and created a sitemap.
Write new content
New content has been written for the search terms from the keyword research on which the website did not yet rank. This content consisted of a combination of blog pages and optimizing the existing pages.
By putting a few new pages live every month, the website has attracted visitors for more and more desired keywords.
Link building for a higher authority
Where many marketing agencies, including our competitors, are satisfied with less valuable backlinks, we at Renaissance immediately determined a clear strategy. To continue our rapid growth in an organic way, quality backlinks are essential. We deliberately ignore the outdated link building strategies, such as directory backlinks.
To date, we are actively working on a monthly basis to obtain high-quality backlinks through our extensive network and our own portfolio of high-quality websites. We also attach great importance to relevance. We strive to obtain backlinks from news sources and industry-related websites, as these are most relevant to our business.
Extensive keyword research
The approach started with extensive keyword research. Here are some interesting keywords. For the keywords that Renaissance Beauty Salon did not rank for yet, a content plan was made to allow them to score on these keywords as well.
In addition, keyword research has been done for the Google ads to ensure that there is a good multi-channel strategy.
Explosive growth in organic traffic!
- extra keyword rankings on the Google search results
- 178
- more organic traffic (within the first year)
- 428%
- keywords in the top 10 of Google
- 31
Start with search engine optimization (SEO)? Marc is happy to help you with all your questions!
