SEO Pricing in 2023: How much does SEO cost?

In today's world, it's more important than ever to have a strong online presence, but SEO costing more than your expectations can be a reason to ignore the need for working with an SEO agency to implement proper SEO strategies. And while there are many ways to improve your website and boost your online visibility, SEO is one of the most effective ways to drive more organic traffic for most business owners. But how much does SEO cost? And what factors influence the price? In this article, we'll take a closer look at average SEO prices and explore some of the factors that can affect the cost in this SEO pricing guide.

Gabriel Anderson
Gabriel Anderson

Table of contents

  1. What is SEO and why do you need it?

  2. How does SEO work and what are the benefits?

  3. What factors influence SEO pricing?

  4. How much should you expect to pay for SEO services ?

  5. How can you get the most out of your SEO investment ?

  6. Are monthly SEO services better?

  7. How much should you spend on SEO services?

  8. Why is SEO expensive?

  9. How do I determine my competitor's SEO performance?

  10. How are SEO prices determined?

  11. Start learning SEO yourself

  12. How much should I expect to pay for an SEO audit?

  13. Should I work with a local focused SEO company?

  14. Conclusion: SEO service pricing

What is SEO and why do you need it?

SEO, or search engine optimization, is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). SEO is important because it helps businesses increase traffic and revenue by driving more qualified visitors to their websites.

There are many reasons why businesses need SEO, but some of the most important include:

Increased Traffic

SEO can help businesses achieve their marketing goals by bringing more qualified traffic to their websites. SEO is an effective digital marketing tool that can be used to improve a website's visibility and rank by focusing on local SEO, investing in content marketing, on page optimization and integrating this with other marketing services. Additionally, SEO is a relatively cheap and effective way to promote a business online. For these reasons, SEO should be considered an important part of any business's digital marketing strategy.

SEO costs pay themselves back once you see how much extra organic search traffic you bring inTip: be cautious with cheap SEO services. Cheap SEO services don't deliver good results, and they almost always use black-hat techniques to give your rankings a temporary boost. As soon as Google algorithms find out those Black-hat techniques on your website, the SERP rankings will drop. Google will divert all those traffic to other quality websites. You would end up spending your money without achieving the desired result. SEO services cost may seem high, but it's an investment in results you'll see in the next quarter.

Improved ROI

SEO is an online marketing strategy that many business owners use in order to improve their website's ranking on Google. SEO can be a very cost effective way to drive traffic to your website and generate leads and sales. The main cost associated with SEO is the cost of SEO services, which can vary depending on the SEO company you use and the scope of work you need done. However, many businesses see a return on investment (ROI) for SEO that is several times higher than other online marketing strategies, making SEO one of the most cost effective online marketing strategies available. If you are looking for a way to improve your website's ranking in SERPs and generate more leads and sales, SEO is a great option to consider.

Greater Brand Visibility

As you know by now, SEO is the practice of optimizing a website so as to increase its rank in the search engine results pages (SERPs) for certain keywords. The main goal of SEO however is to improve the visibility and awareness of a business so as to attract new customers and strengthen relationships with existing customers.

There are many benefits to SEO, especially when it comes to brand visibility and exposure. When a business's website ranks high in SERPs, it enjoys greater brand visibility and exposure. This can help businesses attract new customers and strengthen relationships with existing customers. SEO increases brand visibility and awareness by making a business's website more accessible and visible to potential customers. In addition, SEO can help a business build trust and credibility with its target audience, which can benefit any small to medium sized business that uses local SEO services to get exposure to new customers.

Finally, SEO can be a cost-effective way to market a business online. SEO is often less expensive than other forms of online marketing, such as pay-per-click advertising. Furthermore, the return on investment for SEO is often higher than that of other marketing activities. For these reasons, SEO is an important part of any online marketing strategy.

Enhanced Customer Experience

Anyone who has ever tried to find something online knows how frustrating it can be to click through page after page of irrelevant results. This is why having a proper SEO strategy, is so important.

This may seem like a minor thing, but it can have a major impact on a website's traffic. In fact, SEO is essential for any site that wants to attract visitors from search engines. And SEO isn't just about improving a website's ranking; it's also about improving the user experience.

SEO marketing has a positive effective on the user experience which is why the cost of SEO is something you'll earn back quicklySEO professionals strive to make websites more user-friendly and relevant to their audiences. By doing this, they can help increase engagement, loyalty, and trust. While there are many SEO agencies that offer SEO services, not all of them are created equal. When choosing an SEO agency, be sure to ask about their experience and expertise in technical SEO. This will ensure that your website is getting the best possible chance to succeed in the competitive world of search engine marketing.

Long-term Success

SEO is a long-term investment in your website that pays off in improved rankings and increased traffic. Unlike other marketing strategies that focus on immediate results, SEO is a slow and steady approach that delivers consistent results over time. However, SEO is not a one-time investment; it requires ongoing effort to maintain your website's ranking. The good news is that there are SEO firms that offer SEO packages for small businesses. These SEO packages typically include ongoing optimization and maintenance, making it easy and affordable to enjoy the benefits of SEO for years to come. So if you're looking for a marketing strategy that will deliver consistent results, SEO is the way to go. Contact an SEO firm such as Bakklog today and ask about their SEO packages for small businesses. You'll be glad you did once you hear about our SEO package for your business.

If you're still not sure if SEO is right for your small business, request a free SEO audit from one of our SEO consultants. As an experienced SEO agency, we will be able to assess your website and recommend the best course of action for achieving your desired results and start driving more organic traffic.

How does SEO work and what are the benefits?

SEO is a complex and ever-evolving process, but in a nutshell, here's how SEO efforts generally speaking work:

  1. Search engines use algorithms to index websites and determine their rank in SERPs.

  2. SEO practitioners use a variety of techniques to improve a website's visibility and ranking as part of their monthly SEO services.

  3. When a website is properly optimized, it enjoys increased traffic and revenue from qualified visitors.

The benefits of SEO are numerous and include increased traffic, improved ROI, better user experience, and more. When a website is properly optimized for search engines, it enjoys increased visibility and traffic from qualified visitors. As a result, businesses can expect to see an uptick in website visitors, leads, and sales. SEO is also one of the most cost effective online marketing strategies available, providing a higher ROI than other marketing strategies. Additionally, optimized websites provide a better user experience for visitors, leading to increased engagement, loyalty, and trust.

SEO has the best ROI

The return on investment for SEO is often several times higher than other online marketing strategies. This is because SEO is a long-term investment that delivers consistent results over time. By optimizing your website for search engines, you can enjoy improved rankings and traffic for months or even years to come. So if you're looking for a cost-effective way to increase traffic and revenue, SEO is the way to go.

SEO cost can provide great ROI if you focus on local SEO, keyword research and link building

What factors influence SEO pricing?

SEO pricing varies and depends on factors like the SEO plan, agency, and more. Most SEO projects in 2022 cost between $1500-$5,000 per month based on the project scope. A one-time project will range between $5,000-$30,000 and hourly rates for consultants fall between $100-$300 per hour.

If you look through standard SEO services price list, you'll find these ranges. When you find SEO services being offered for much lower numbers, that should be a red flag.

Factors that influence SEO pricing include:

  1. The size and complexity of the project.

  2. The level of SEO experience and expertise of the agency.

  3. The amount of work required to achieve desired results.

  4. Geographic location of the agency.

  5. The level of customer service and support provided.

  6. The reputation and experience of the agency.

Another factor that can influence SEO pricing is the level of customer service and support provided. A good service provider will be responsive to your needs and provide regular updates on your project's progress. They should also be available to answer any questions you may have throughout the course of the project.

The reputation and experience of the service provider is also an important consideration when it comes to SEO pricing. A company with a proven track record of success will likely charge more for their services than a company that is new to the industry. However, it's important to remember that you get what you pay for - and in this case, you want to go with a provider that has a good reputation and a lot of experience.

SEO software prices are a significant factor influencing the cost of SEO agencies, as SEO tools are a necessary part of SEO strategies. SEO software can range in cost from free versions to fairly expensive yearly subscription models. While the more expensive options often deliver superior value and results, making them desirable for larger businesses and larger SEO teams, it is possible for smaller businesses with tight budgets to find affordable SEO packages that provide excellent results. If a business does not want or need high-end SEO software, there are some effective lower cost options available. Ultimately, SEO software prices will dictate the level of service an SEO agency can offer its clients who may be on different budgets and have different needs. It's important to note that paying for the software yourself, might be more expensive as agencies can unlock discount tiers by having larger volumes and therefore have it included in SEO retainer costs.

How much should you expect to pay for SEO services ?

When it comes to SEO services, you should expect to pay a fair price for the value you are getting in return. In most cases, this will fall between $1,500 and $5,000 per month, depending on the size and complexity of the project.

Keep in mind that SEO is an investment that delivers consistent results over time. So, while the initial cost may be higher than some other online marketing strategies, the long-term benefits make it well worth the investment.

Also, be sure to ask about additional costs that may apply, such as setup fees or monthly maintenance fees. By understanding all of the costs involved upfront, you can avoid any surprises down the road.

How can you get the most out of your SEO investment ?

SEO is a long-term investment that delivers consistent results over time. So, while the initial cost may be higher than some other online marketing strategies, the long-term benefits make it well worth the investment.

Also, be sure to ask about additional costs that may apply, such as setup fees or monthly maintenance fees. By understanding all of the costs involved upfront, you can avoid any surprises down the road.

In order to get the most out of your SEO investment, you need to make sure you are working with a reputable and experienced service provider. They should be responsive to your needs and provide regular updates on your project's progress. They should also be available to answer any questions you may have throughout the course of the project.

Are monthly SEO services better?

It is important for you to remember SEO costs as it is an ongoing solution and not an unforeseen service. Apart from your business vision and goals, the price of SEO varies according to the kind of services required by you. It should not be considered without taking into account the quality issues. SEO is a daily activity which requires regular and consistent monitoring, this includes linking and promoting content. SEO can't be conceived in the same way as other SEO strategies; the SEO process has to be continually updated and adjusted to achieve desired outcomes. All links must continue to be improved.

How much should you spend on SEO services?

It varies based on the size and the scope of the services you need from SEO services. It is important to pay for a SEO service that can suit your company size and service needs. While the cost of SEO varies from agency to agency, you should keep in mind the fact that SEO can often be cheaper than the services they offer you. Choose the right SEO company to ensure you get quality SEO services. Choose one of the leading SEO companies to help with SEO. Similar to some other services sectors, ongoing consulting with SEO experts can be more expensive as opposed to an inexperienced or untested company.

Why is SEO expensive?

SEO companies or SEO agencies that can generate a high ROI typically charge a little more as they will also take care of content creation, keyword research, link building, an extensive SEO audit, SEO copywriting and local SEO related activities to ensure that you'll be visibile to the right customers. Before you start writing your SEO RFP it's important to understand why SEO may seem pricey.

SEO is so expensive for three main reasons: It takes time to see results, it requires a lot of resources to build and maintain an entire campaign, and oftentimes, a skilled individual will be needed to develop and grow your strategy. Though when you use SEO services, you're paying someone who's already familiar with what needs to be done to get your website ranking higher on Google search engine result pages - where 93% of all searches start. Can an SEO specialist cost less? Surely, but the more experienced they are the better your results will be in the long run. Your average profit margin will increase and with most agencies, including Bakklog, you have the flexibilty to set your own SEO budget as long as it matches the offered packages.

While there are some quick fixes or cheap optimizations that you could consider doing yourself - many of the other tasks are too complicated to even undertake if you don't have any professional experience at all. Content marketing, keyword research or link building requires the expertise of an SEO expert, which is something an SEO agency will take care off for you.

Consider this analogy- if you were getting repairs done on your car, why would anyone ever go with someone inexperienced instead of someone who knows what they're doing? That's exactly how we feel about choosing the right person for these jobs- which doesn't come cheap!

How do I determine my competitor's SEO performance?

Is it possible to track the SEO performance of your competitors? Many businesses find it hard to tell what competitors are doing locally. The reality is simple. You'll first have to conduct a search to find your target keywords. Besides providing a detailed picture of the competitions performability, it is important to examine stats and information. Domain Authority provides you with an overview of how to outclass them. What will be your total expenditure for the upcoming months? Forbes states: “If an online company is not able to find its audience in a number of media, it loses the opportunity”.

Does SEO campaign cost really matter if you can deploy local SEO tools to outrank your competitors?

How are SEO prices determined?

A marketer's price quote is based on the information provided by your business before you can get started. This helps SEO marketers estimate the time required to complete projects, type of information and the estimated time required. This partially explains the fact that SEO prices differ so much among SEO firms. If you're looking for a Search engine optimization price comparison, we highly recommend you read through this blog about SEO industry research on pricing first.

Pro tip: Avoid cheap SEO as it will likely damage your rankings in the long run. Reputable digital marketing firms will not be able to offer SEO for less than $75 - 150 per hour.

A note about SEO pricing models

If an SEO agency charges less than $750 monthly you should be careful. SEO offers more results than costs. Agency offering cheap search engine optimization services often lack the knowledge and skills to provide the most efficient return on investment for you. You should also remember that SEO requires time and you won't get results immediately — whatever plans you choose. It's a very useful SEO tool that will position your company to be successful in the long run. You should be sure that you will receive an impressive return on investment from a great Miami Based SEO company like Bakklog. SEO company charges in USA can have big differences, depending on the size of the agency and their experience.


Pricing based on the project is comparable to a contract in that it lets the client pay specific charges based on their SEO needs. The typical price range for SEO company consultants can vary. SEO projects range in price from $300 and up to $500,000. However, project-specific SEO costs range from $50-$30.


Hourly consult is a service whereby a client charges an agency a monthly hourly fee to provide search engine optimization services. Search engine optimization services can cost anywhere between $300 and $1000 a day per person.

Monthly retainer

In the monthly retainer, the user pays monthly fees for the SEO services they select. Search Marketing expenses per month retainer are between $1500 - $5500.

Note: Enterprise-level SEO services pricing is usually much higher and it's not uncommon to see budgets of well over $10,000 + a month.

What are SEO pricing models for contracts typically like?

When businesses launch a search engine optimization (SEO) project, they need to understand the pricing models for contracts in order to make an effective decision. Typically, SEO contracts are structured around three different pricing methods — one-time fees, retainer fees and performance based fees. One-time fees offer a set price for specific services like website optimization and content creation. Retainer fees typically involve a monthly or annual payment maintaining strategies through various activities such as social media promotion and link building campaigns. Performance based seo pricing is a metric model that rewards marketers with increased payouts when they reach predetermined goals. Knowing the seo pricing model of each contract makes it easier to negotiate better deals and create more effective seo strategies.

Overall pricing

SEO services can be a great investment for businesses, both small and large, as SEO specialists can help catapult your site to the top of search engine rankings. SEO campaigns should typically cost no less than $3,000/month with an average hourly rate of $150+, depending on the services required and industry vertical you're competing in. SEO is a complex process that requires special knowledge and often many different SEO services to optimize your website's visibility. From content creation to technical SEO changes, SEO campaigns cost anywhere from $5,000/mo to $100,000+/month depending on the work needed and competition level. Local SEO campaigns may cost slightly lower because they require fewer resources since local competitors are more limited; however this depends on the area you serve and associated industries. Investing in quality SEO services is always worth it as long as it's provided in a competitive pricing model and proven results can be delivered!

Start learning SEO yourself

If you'd like to learn more about SEO yourself first, we recommend you pick up a cheap SEO book such as The Art of SEO: Mastering Search Engine Optimization by Eric Enge, Stephan Spencer and Jessie Stricchiola. You'll be able to learn the basics this way, such as on page and off page SEO, but you'll miss out on information about the reasoning behind a Seach Engine Optmization audit price for example.

How much should I expect to pay for an SEO audit?

When it comes to seach engine optimization (SEO) audits, the cost can vary dramatically depending on the scope of work. Prices usually start from a few hundred dollars up to several thousand depending on the size of your website and desired level of detail. An SEO audit report typically includes actionable recommendations, so it's important that you find a provider that is experienced with what they are doing. The key is getting value for your money while also authenticating any SEO audit report cost to ensure it is providing genuine insight into your websites seo performance.

Should I work with a local SEO company?

If you’re looking for affordable SEO and you're based in for example Miami FL, you might end up searching for affordable SEO Miami FL and working with a local SEO company can seem like the more appealing choice. However, working with an international or global SEO agency such as Bakklog can actually prove to be beneficial for your search engine optimization efforts. Bakklog is based in Miami FL but has offices around the world, granting our team access to many markets that can help you get better, sustained results. Having this kind of insight and knowledge at your disposal can prove to be invaluable in times when you need top-notch Miami SEO services. Furthermore, having reliable support from experienced professionals provides access to expertise. Ultimately, having a global SEO agency that understands different markets trumps the localized understanding of a local provider any day. We don't just focus on Miami SEO, we also focus on other areas such as Europe, Canada and all the way up to Australia. If you're looking for the most affordable Miami SEO company, that will get you results instead of a simple low cost SEO package, then make sure to book a meeting with our SEO consultants.

Frequently Asked Questions

Conclusion: SEO service pricing

SEO is a complex process that can be overwhelming for business owners who are not familiar with it. That's why it's important to partner with an SEO agency that understands your business and can help you achieve your desired results. When choosing an SEO agency, make sure to ask about their pricing model and what services they will provide. It's also important to understand the hourly rates of the SEO professionals on your team so you know what to expect in terms of cost. Keep in mind that quality SEO services typically don't come cheap, but they are worth the investment if you want to see improved website traffic and increased sales.

Search engine optimization price quotes can differ quite a lot depending on the type of project, but it's important to keep in mind that cheap SEO packages are cheap because they don't allocate as much time towards your websites' performance and don't create customized roadmaps to match your KPIs and overall online strategy. When you start working on SEO you'll want to make sure that anything spent towards SEO optimization cost start showing some ROI after 3 to 6 months.

Tip: now that you know how much you should spend on SEO, what the cost of SEO management is like and what results you can expect, we highly recommend you discover the top SEO trends for 2023 and continue learning about SEO.

If you’re looking for an experienced marketing agency to help your company reach more customers online, Bakklog can help. Bakklog is one of the top rated local SEO agencies in Miami, New York and many other cities around Europe. Contact us today to speak with one of our SEO consultants about how our team can use SEO and other Internet marketing strategies to grow your business and generate more revenue. If you'd rather get a better understanding of how your website currently ranks, be sure to request a free SEO audit right away. We don't offer the cheapest SEO packages, but we focus on getting you ROI through results.