Insurance SEO: How to Rank Higher on Google and Win More Customers

If you’re in the insurance business, you know that your customers are more likely to search online for your products and services than to pick up the phone and call you. That’s why it’s so important to make sure that your business is optimally positioned online, ready to jump into the top of the search results whenever a customer looks for one of your services or products. But how do you accomplish this goal? In this article, we break down what insurance agency SEO is and how you can use it to drive more traffic through your website and into your business.

Josh Parker
Josh Parker

The banking and insurance industry is huge. Tens or hundreds of billions are involved every year. The companies in these branches are usually large, really very large, especially because many players fall under an umbrella organization. Yet many insurers miss opportunities that Google offers, to rank in a smaller niche and drive even more traffic, customers and revenue.

If you’re considering using insurance SEO to help your agency build authority on Google, then this decision would be an intelligent one and you've come to the best place to learn more about SEO. Continue reading our guide to insurance SEO. If you're unsure if and why should you care about SEO, consider the following: at least 70% of people conduct online research about potential companies; the first page of search results earns 95% of clicks though.

With those numbers, you surely wouldn't want to miss out on a top 5 position in the search results, would you?

It will help you gain more website traffic, as well as generate more leads and consumers. If you are seeking assistance with insurance SEO, our team of award-winning U.S.-based SEO professionals can provide it for you. Our customers already have generated over $200 million in revenue from our SEO services - and this has been within the last 5 years alone!

Keep reading to learn more about our insurance SEO services, as well as how to bring SEO for insurance companies into your organization. And if you want to see where your site currently stands and work on improving it, request a free SEO audit.

When is it the right time to hire an insurance SEO company?

Wondering if you should partner with an insurance SEO company? Here are some questions to ask yourself:

  1. Do I have the time and resources to learn SEO?

  2. Can I develop and manage keyword research strategies by myself or within my team?

  3. Is my business using SEO right now, but not getting enough results?

  4. Am I struggling with certain technicalities of SEO, such as link building?

If SEO seems too hard to learn, or you're just not able to take on another form of marketing for your business, we recommend reaching out to an experienced SEO professional or agency so they can get your website ranked higher in Google search results.

If you're looking to improve the number of visitors coming through your website via internet searches or generate more leads, an agency that offers SEO services could be just what you need. Working with them will give them a chance to focus on doing what they do best - running campaigns and strategizing - while letting you keep doing what's most important - running your business!

SEO can reduce your marketing cost

Any business owner will tell you that Advertising is necessary to create awareness for your product or service so that people will buy from you. It's a process of getting attention and interest for your offering, building desire so that prospects take action. And while it may seem like a straightforward concept, anyone who has tried their hand at marketing knows that it's not always easy to get right. There are a lot of moving parts, and it can be difficult to know where to begin. Besides that, advertising using online ads on Facebook, Instagram, Google, LinkedIn or other platforms can be very expensive and inefficient. This is where SEO comes in. A dedicated insurance SEO consultant can help you improve your visibility at a much lower cost.

SEO, or Search Engine Optimization, is the practice of optimizing a website so that it ranks higher in search engine results pages (SERPs). This is important because when people are searching for products or services online, they are more likely to click on the first few results that appear. If your website appears on the first page of SERPs, you are more likely to get clicked on, which can lead to more traffic and conversions. And the best part is, SEO doesn't have to be expensive. In fact, there are many free and low-cost SEO strategies that insurance agents, insurance brokers, and insurance companies can use to improve their ranking and visibility online.

Some simple SEO strategies include claims such as improve website loading speed, improve site structure and navigation, add relevant keyword-rich content, and improve internal linking. These are just a few examples of how insurance agents, insurance brokers, and insurance companies can improve their brand SEO and grow their businesses exponentially while reducing advertising costs. So if you're looking for a way to get ahead of the competition and attract more customers, implementing an effective SEO strategy is the way to go. SEO for insurance firms is an essential tool that helps you turn your website into a lead magnet and sales machine.

What's included in an insurance SEO strategy?

A successful internet marketing strategy depends on multiple factors, from your off-page SEO to your on-page SEO. That's why our SEO plans for an insurance agency will always include all of the strategies an insurance agency needs in order to maximize their web presence for relevant searches.

Our SEO services include:

  1. A free SEO audit to discover your current search engine rankings

  2. Keyword research and implementation

  3. Meta description and title optimization

  4. Google My Business optimization

  5. Local search optimization

  6. Content promotion

  7. Competitor SEO monitoring

  8. Link building

  9. Content creation (blog posts)

  10. A scan of your current web pages

  11. And more

Along with our top-quality insurance agency SEO services, we offer your business a dedicated account manager. And with us, you'll get access to a whole marketing team that includes web designers, web developers, graphic designers and more. So what are you waiting for? Join the Bakklog family today and start ranking higher than your competitors!

How we help insurance agencies rank higher on Google

Our clients have generated more than $200 million in revenue and more than 180 thousand leads in the past five years because of our SEO process: B.O.O.S.T. This process focuses on building a lasting relationship with our clients by understanding their industry and goals, as well as delivering real, tangible results. This is what that process looks like:

  1. Backlinks: Backlinks serve a critical role for users, search engines, and businesses. What are backlinks? A backlink is when one website links to another, like when a blog listing the best smartphones links to each smartphone manufacturer’s (think Google, Apple, and Samsung) website.

  2. Optimize: This phase is about optimizing your website for the search engine and its visitors. Optimizations include improving how easy it is to find you through certain keywords related to what they are looking for, like when someone searches life insurance company in their area.

  3. Organic traffic: Growing your business is a challenge, but with organic SEO for insurance agents, your insurance company can drive more traffic to your website, more calls to your team, and more sales for your business.

  4. Search volume: We activately measure of the amount of traffic your website can expect for a particular ranking position in the search results, to help you determine the best priorities for SEO strategy and content optimization.

  5. Testing: Continuous testing will help your company increase its ROI from SEO. Our insurance SEO services also include putting CTAs through rigorous tests to ensure they are converting visitors into leads and then sales.

If you’re curious to learn more about how SEO can work for your insurance agency's marketing efforts, feel free to contact us online or request a Free SEO Audit.

How to get your insurance company to rank high on Google

With so many people now relying on the internet to buy insurance, it is vital that you know how to establish a strong presence online as an agent. Here are a few tips if you're interested in getting started in-house with SEO for insurance agent:

1. Keyword research

Keyword research is one of the first steps in developing an SEO Strategy, and involves understanding what exactly your target market searches for.

You'll likely find that people search for things related to the insurance industry differently than you thought. For example, out of car insurance queries, only about 55% were actually intending to purchase car insurance - whereas out of auto insurance queries it was about 83%. So if someone just enters car without thinking about whether they're purchasing coverage or not, there's a chance they'll miss this opportunity altogether.

Understanding these distinctions helps us craft an SEO Strategy tailored towards our own needs and take advantage of profitable opportunities available online. In conclusion, it pays off to invest time into understanding what your target market searches for and finding ways to help them find what they need while also strengthening your business reputation.

2. Create quality content such as blog posts

Once you've made sure the site has good flow, start thinking about the consequences of keyword research and other factors that come into play every day. Which pages are most frequently asked for? What information are there competitors missing?

All this information needs to be addressed at least once in your website if you want search engines to recognize them as an authority on the topic. While it's important to know what keywords you're targeting and include these terms in your content, it is also very important to ensure that your content is high quality. It has become necessary for people when choosing insurance providers because they can easily find out which agencies are trustworthy without leaving their homes!

Pushing out great articles and stories at least once every month or two will help distinguish yourself as a leader in the field of insurance agencies.

Blog posts are a key ingredient to any insurance SEO content strategy

2. Create quality content such as blog posts

Once you've made sure the site has good flow, start thinking about the consequences of keyword research and other factors that come into play every day. Which pages are most frequently asked for? What information are there competitors missing?

All this information needs to be addressed at least once in your website if you want search engines to recognize them as an authority on the topic. While it's important to know what keywords you're targeting and include these terms in your content, it is also very important to ensure that your content is high quality. It has become necessary for people when choosing insurance providers because they can easily find out which agencies are trustworthy without leaving their homes!

Pushing out great articles and stories at least once every month or two will help distinguish yourself as a leader in the field of insurance agencies.

When it comes to SEO, content marketing is vital. Not only does quality content help to engage readers and keep them coming back for more, but it also helps to improve your website's search engine ranking. That's because all of the major search engines place a high value on content that is relevant and well-written. In addition, content marketing can be used to target specific keywords and phrases. By matching your content with the search intent of your audience, you can ensure that your website is getting seen by the people who are most likely to convert. As a result, content marketing should be an integral part of any successful SEO strategy.

3. Next steps for growing your organic traffic through SEO

Ready to dive deeper into SEO for insurance brokers or insurance agencies? Are you looking for the best possible insurance agent local SEO management solution? Stop looking and start ranking with the expert help of the Bakklog team.

You might find that it is not the easiest marketing strategy to master - some components are quite technical and may require editing your website’s code and structure in order for you to see results.

A good way to get started is by requesting a free SEO audit from one of our consultants to give you insights into the opportunities you have.

FAQs about SEO for Insurance Companies

Ready to learn more about SEO first? Read our Ultimate SEO Beginners Guide For 2023.

Still have questions after reading our blog post? Contact us or read through our FAQ:

Why is insurance SEO an ongoing process?

So many people who own businesses make the mistake of thinking that once their website has been optimized for search engines, then they've done all they need to do. This is just not true because there are so many different aspects involved in getting noticed by Google these days. You're never really finished optimizing your site for SEO because people change and what they want changes as well.

People also demand new content all the time which means every few weeks you'll want to revisit everything about what we talked about today with regards to analytics and ranking reports. A good SEO strategy is a mixture of web design, web development, copywriting, growth hacking and more combined together; if you don't put those things into practice when trying to rank on Google- you will fall behind quickly and will miss out on generating revenue from potential customers who would've clicked through from that initial ranking.

What is insurance SEO?

Insurance SEO is the process of improving an insurance company’s website for search engine ranking (using on page, and off page SEO) so that it appears at or near the top of search engine results pages related to its industry and target audience. By optimizing for online visibility, businesses increase the likelihood of having their site appear in a good position in major internet searches for keywords relevant to their sector - like insurance agency los angeles ca. These organic (non-paid) positions can help an insurance company reach new potential clients who are searching locally.a

How much does insurance SEO cost?

Every insurance company is different, which means prices can differ. However, the average small-to-mid sized business (SMB) spends around $1500 - $5000 per month on SEO Services. How much your agency will need to invest monthly depends on your strategy, needs, and goals.

Start attracting more leads with professional SEO for insurance agencies

A well designed and built website with a strong content strategy can help generate more insurance leads and convince prospective customers. A good website should have a clear structure that is easy to navigate. The content should be well written and relevant to the insurance products being offered. Insurance leads are generated when potential customers visit the website and provide their contact information. The leads can then be contacted by insurance agents in order to discuss the customer's needs. Prospective customers can be convinced to purchase insurance products through the use of persuasive content on the website. By providing a good user experience and helpful information, a mobile friendly website can increase the chances of generating insurance leads and converting them into customers.

Bakklog knows it all when it comes to internet marketing and we're insurance SEO experts. We design personalized search engine optimization plans for your insurance agency, tailored to your personal needs and marketing goals.

That's why 92% of our clients become our long-term partners. The most important goal for us is to see your business grow and help you obtain higher positions in the search engine results!

If you need help getting more visibility or leads through a well implemented on page SEO and off page SEO strategy, we're here for you — we'll put together a customized proposal just for you that will show up high in the search rankings, improve your SEO, and give you an edge over your competitors. Request a free SEO audit today and discover what SEO strategies can help your insurance agency's website generate more qualified leads.