Employees are the backbone of any business. Without workers, your company can’t function, and your customers can’t be served or helped. Unfortunately, finding great employees to grow your business can be tough, especially when you’re competing with all the other businesses in your area and industry, as well as across the country. Luckily, there are some simple strategies you can use to attract more great new employees and help raise your visibility through search engine optimization (SEO). Let’s look at five ways to use SEO to attract new employees at your company!
1. Increase your visibility through local listings
One way to attract more new employees is by increasing your visibility online. One way to do this is through local listings and directories. By ensuring your business is listed in as many places as possible, you'll be more likely to show up in search results when potential employees are looking for businesses like yours. Plus, you can include information about your company culture and job openings on your listing page to help attract the right candidates.
2. Build an accurate reputation with authority sites
The first step is to build an accurate reputation with authority sites. You can do this by ensuring that your website and social media profiles are up-to-date and accurate. You should also make sure that your website is easy to navigate and provides enough information about your company and the job openings you have available. Furthermore, you may want to consider linking to other employment websites, such as Indeed or Glassdoor, in order to gain access to new leads.
3. Get featured in publications, lead gen websites, Medium, and LinkedIn
Use publications, websites, and platforms like Medium and LinkedIn to get your company featured in articles and post vacancies. This will help you attract more customers and new employees as you'll be able to show off your company's culture, values, and mission. Plus, being active on these sites will also help improve your visibility and search engine ranking.
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4. Write at least 2 posts per month about recruiting, hiring, interviewing and your company culture
A great way to keep attracting more traffic to your website, and with that potential employees, is creating content. Keep your website and job descriptions up-to-date with the latest SEO keywords and trends. This will help you attract more qualified candidates when they search for jobs online. If you have a decent online presence, make sure to use social media to post open positions and target potential employees who may be a good fit for your company. If you've done both of these things, you might want to consider an offline event. Why not attend job fairs and networking events in order to meet new candidates in person? We have all been online for over 2 years with the COVID-19 pandemic, so it's a nice breath of fresh air to go out again.
5. Use video for recruiting, training & showcasing company culture
Posting videos on your website and social media channels is a great way to show potential new employees what your company culture is all about. You can also use video for training purposes, or to give candidates a better idea of what the job they're applying for entails. Plus, staffing firms are using video more and more to recruit top talent.
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